Business Fitness Consulting International Ltd (tradename PRConsulting) was registered in 1998 in England.

The purpose was to restart outside Italy change management (PR stands for "Panta Rei") delivered from early 1990s, mainly in Italy but also in other countries.

Why a UK-based company? Because most of the network of the founder (Roberto Lofaro) was based in UK or US.

And because the first major foreign customer was the EMEA operation of an American business intelligence software company.

The company was delivered its services involving partners and collaborators when needed, but always adopting the "one partner" rule.

Which implies: only one partner manages the relationship with the customer, no matter who brought the customer.

From late 1990s, the research and support has been mainly on integrating new media and technologies, with the associated processes, within decision making and policy setting.

Beside commercial startups and large customers, pro bono activities (delivered via PartnershipIncubator.Com) were focused mainly on cultural and social responsibility/development initiatives.

In 2003, it was initiated a process to merge the company with an Italian partner, by helping the partner to restructure the customer portfolio and coaching managers, to build a succession line within the company.

The merger was abandoned in December 2005, and from January 2006 until March 2008 the company activities were slowly discontinues, while maintaining the company as an IPR repository, and disposing of the original website (www.businessfitness.com, registered in 1998).

In 2008, the pro bono activities were expanded, supporting remotely US-based initiatives on new media/cable TV, development countries, research, logistics, cultural development programmes.

In Winter 2008 the commmercial activities were re-activated, by resuming IPR consolidation and diffusion via the blog of the founder and other multilingual publication activities.

Expanding on the activities delivered in late 1990s, the company is currently focused on communication/negotiation on new media and enterprise process innovation.

Current Services: organizational development and management strategies, management coaching/interim, corporate communication management and negotiation/fund raising assistance.

Target industries: commercial/startup, non profit, and social responsibility/development initiatives.

Contact: PartnershipIncubator@PartnershipIncubator.com